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Photo by American Pavilion Summer is here and it’s officially the season of love, celebration, and weddings. As much as we love love, for many of us, attending a summer wedding is an outfit-choosing nightmare. From confusing dress codes (what…

Photo by J.P. Lawrence/Stars and Stripes As we commemorate World Refugee Day, we want to take a moment to honor the resilience and determination of people across the world who have been forced to leave their homes. Today, we spotlight…

Navigating the complex world of media and entertainment can be daunting. With so many different titles and roles, it’s easy to get confused about who does what. In this blog post, we’ll provide a clear breakdown of the different responsibilities…

Photo by Sam McGhee on Unsplash Have you ever dreamed of being a commentator on a TV show? Maybe you have a book to promote or want to become a regular commenter on current events. But before you can get…

Photo by Christina @ wocintechchat.com on Unsplash When it comes to TV appearances, whether you’re an author, speaker, or subject matter expert, you’ve got to look the part. “Looking the part” is essential and what you wear – or don’t…

With just a few days left in 2021, it’s officially the season for coming up with New Year’s resolutions to lead better, happier, and healthier lives. If expanding your media influence is one of your 2022 goals, you’ll want to…

We’re getting into the festive mood at Guarisco Group and thought we would share a couple of ways you can make sure you make the media’s nice list: Prepare talking pointsWe may sound like a broken record, but the truth…

As the days get colder and the leaves start to fall, we find ourselves once again in the swirl of the holidays. Balancing the numerous personal and professional commitments that clutter the calendar, we nevertheless hope you find the time…

“Honestly, if everyone likes what you say something is wrong with your message.”― Ashley Ormon Valentine’s Day may have come and gone, but the desire to be loved by all is pretty universal year round. But, if you want to…

A couple of recent conversations taught me that many people think PR is one size fits all, that we all do the same thing. I wanted to share what I’ve heard so we can dispel this myth. (I’ve changed certain…