Keep the Media on Your Trail
Whether your goal is to sell books, products, or services or to raise or enhance your profile within your profession or industry, we will work closely with you to develop the most effective media strategy to accomplish your goals.
We will work with you to develop news hooks and story ideas that will showcase your expertise and then create and maintain a customized media list to reach your target audience comprehensively.
Pitching and Placement:
Having been on the receiving end of every imaginable pitch, we know what works and what doesn’t.
Producers and editors appreciate that we know how to present ideas in story/segment fashion, and they trust us not to pitch anyone we wouldn’t have booked ourselves when we had their job.
Other services we provide are press conference planning and management, guest column/opinion piece editing and placement; speaking engagement booking (limited); consultation on your website's “press page,” competitive analysis, and more.
Position Yourself to Win
We’ll help you find your voice so that everything you do and say reflects the image you want to convey about your brand.
The foundation of effective marketing communications must be a focused and specific “bottom line” message, supported by key facts and anecdotes, that immediately answers three questions for the audience:
- So what?
- Who cares?
- What’s in it for me?
It’s not enough to get the message right once; it must be reflected in every communication, from brochures to press interviews, from ads to elevator speeches, over and over again.
Having a consistent message delivered effectively will separate you from the herd of experts competing for the spotlight.
Learn the Skills to Champion Your Brand
Why trust your media training to someone who’s never worked in media? We’ll pair you with award-winning former national TV anchors and producers who have deep experience in broadcast and cable news interviews. You’ll learn the critical skills you need to become a powerful, influential, and compelling analyst and commentator for national television.
Our trainer will research your previous media appearances and conduct a skills assessment by phone to establish competence and potential improvement areas. It is followed by intensive one-on-one media skill development coaching either virtually, in our state-of-the-art studio, or a combination of both. In-studio training also includes the production of an HD demo reel of you in a mock interview discussing all the topics you’d like to address in interviews.
You’ll leave confident and prepared for any type of media situation. You’ll learn essential skills in messaging and delivery, as well as non-verbal communications, makeup and wardrobe, posture, breathing, and more.
The most valuable takeaway from our training is the scoop on what reporters producers are looking for in an interview. With our decades of experience in journalism, we give our clients the skills to become media favorites who are invited back for one interview after another.