Our Core Services

Media Relations for Experts, Authors, and Thought Leaders

At Guarisco Group, we help subject-matter experts turn credibility into visibility. Whether your goal is to sell books, promote services, or build industry authority, our media relations team develops a custom strategy that gets you seen and heard in all the right places.

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Full Service Media Relations

We specialize in earned media coverage—national/international TV segments, print features, digital articles, podcasts, and more.

Our team of senior strategists work directly with you to craft a targeted media strategy that aligns with your goals and audience.

Together, we:

  • Identify strong story narratives and timely news hooks that spotlight your expertise.
  • Build and maintain customized media lists to reach your ideal outlets and audiences.
  • Craft pitches producers and editors actually want to open.

Because we’ve worked inside major newsrooms, we know what makes a producer say yes. Journalists trust us to deliver credible, prepared, and relevant voices—people they can put on air or quote with confidence.

If you’re looking to grow your reputation and become a go-to expert in national media, we’ll help you get there.

Branding & Message Development

Clarity is your competitive edge.

Your message should consistently reflect who you are and what your brand stands for—across interviews, presentations, websites, and social media.

We help you:

  • Develop a clear brand message and positioning that communicates your value instantly.
  • Create authentic, repeatable talking points that align with your personal story and professional expertise.
  • Strengthen your brand voice so every appearance, article, and interaction builds trust.

We believe effective branding starts with authenticity. You’re more than just your job title—your perspective, experience, and story are what truly set you apart. Our process helps you articulate that clearly and confidently so your message lands every time.

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Media and Presentation Training

Even the most seasoned speakers need a tune-up. Our media training program—offered both virtually and in-studio—prepares you for interviews, panels, speaking engagements and broadcast appearances at the highest level.

You’ll train one-on-one with award-winning former producers and publicists to refine your on-camera and on-mic presence.

You will learn:

  • Interview mastery: message delivery, pacing, and answering tough questions
  • Body language and stage presence: posture, tone, wardrobe, and confidence under pressure
  • Virtual media skills: from Zoom setups to virtual lighting, framing, and background optimization

Our in-studio experience offers hands-on training in a professional TV environment—complete with real set simulations, talk show formats, and stand-up reporting scenarios. You’ll also leave with an HD demo reel of your on-camera interviews.

Whether you’re a solo expert or part of a corporate or academic team, we’ll tailor a program to meet your goals. Group sessions are available for professionals with similar backgrounds or industries.

Book PR Division

Our Book PR Division is part of our full-service media relations firm, designed to help non-fiction and children’s authors earn visibility that sticks—on-air, online, and everywhere in between. Whether you’re preparing for your first release or expanding your presence as a published author, we provide strategic support, meaningful media connections, and hands-on guidance to make the process seamless.

In addition to media relations support, we offer connections to:

  • Literary Agents
  • Hybrid Publishers
  • Ghostwriters
  • Podcast Producers
  • Social Media Content
  • Creators Specializing in
  • Author Support
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Additional Services

Need more? Book a Power Hour—an intensive consultation where you can ask anything about media strategy, branding, or positioning.

We also offer:

  • Press conference planning and execution
  • Guest column and op-ed development + placement
  • Book launch strategy and event production (virtual or in-person)
  • Speaking engagement booking (limited)
  • Website and press page audits
  • Competitive media analysis
  • White Label Media Relations 

If it helps you gain meaningful visibility, chances are—we do it.