Services
Keep the Media on Your Trail
Media Relations:
Whether your goal is to sell books, products, or services, or to raise or enhance your profile within your profession or industry, we will work closely with you to develop the most effective media strategy to accomplish your goals and keep the media on your tail.
Together we’ll cultivate news hooks and story ideas that will showcase your expertise, then we’ll create and maintain customized media lists to reach your target audience comprehensively.
Having been on the receiving end of every imaginable pitch, we know what works and what doesn't. Producers and editors appreciate that we know how to present ideas in story/segment fashion, and they trust us not to pitch anyone we wouldn't have booked ourselves when we had their job.
Branding/Message Development
When you position yourself to win, you feel confident in your voice and messaging, and everything you do and say reflects the image you want to convey about your brand. It’s not enough to get the message right once; it must be reflected in every communication, from brochures to press interviews, from ads to elevator speeches, over and over again. Having a consistent message delivered effectively will separate you from the herd of experts competing for the spotlight. We can help you craft messaging that represents your brand in the most positive way, and accurately reflects who you are as a person. We are all more than our job titles, and we will help you develop insights that draw on ALL of your life experience. That creates authenticity, relatability, and trust with the audience.
Learn the Skills to Champion Your Brand
You’ve already been on TV so you don’t need media training? WRONG! Even the most seasoned TV pros regularly tune up their skills.
Sign up for our in-studio or virtual media training and you’ll be paired with award-winning former national producers and publicists who’ll give you intensive one-on-one media skill development coaching. You’ll learn the critical skills you need to become a powerful, influential, and compelling analyst and commentator for successful interviews on national television and in other media.
You’ll come away feeling confident in your verbal and nonverbal communications, makeup and wardrobe, posture, breathing, and more. You’ll learn how to overcome nerves and project authority in even the most challenging situations. You’ll even get the inside scoop on what reporters and producers are really looking for in an interview!
Virtual media training helps you ace everything from a zoom interview on live TV to your next virtual meeting with clients, prospects or staff. We cover everything you need to know to make the most of this format, including all the secrets of virtual stagecraft.
Our in-studio training affords you the opportunity to practice your new skills on a news desk, a talk show set, a standup outside a courthouse or your office. In our state-of-the-art TV studio, we can recreate almost any media situation you might encounter. This program also includes the production of an HD demo reel of you in a mock interview discussing all the come topics you'd like to address in interviews.
We offer media training for individual thought leaders as well as corporate or academic teams. If you’re a solopreneur looking to join a group training, we can add you to a group session for people with similar backgrounds or goals.
Want even more? Other services we offer include:
- Press conference planning and management
- Guest column/opinion piece editing and placement
- Book launches and other virtual and in-person event production
- Speaking engagement booking (limited)
- Consultation on your website’s press page
- Competitive analysis and more – just ask!