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Horses (and dogs) are a lifelong passion of mine. As we looked at photos for the site, none of those standard shots of people in suits or desks covered in spreadsheets and pie charts felt like “us.” We are not your typical PR firm. And I wanted our new site to reflect that. In history, myth, and legend, horses have long been seen as symbols of honor, power, pride, beauty, freedom, and strength. They are associated with triumph, endurance, mobility, productivity, cooperation, mutual respect, and teaching. We embrace and strive for all of these attributes at the Guarisco Group, so it seemed only fitting to feature these animal helpers prominently on our new site.