Horses (and dogs) are a lifelong passion of mine. As we looked at photos for the site, none of those standard shots of people in suits, or desks covered in spreadsheets and pie charts really felt like “us.” We are not your typical PR firm. And I wanted our new site to reflect that. In history, myth and legend, horses have long been seen as symbols of honor, power, pride, beauty, freedom and strength. They are associated with triumph, endurance, mobility, productivity, cooperation, mutual respect and teaching. All of these are attributes we embrace and strive for at the Guarisco Group, so it seemed only fitting to feature these animal helpers prominently on our new site.