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Do you know how to handle a probing journalist? Stay on message? Make your brand shine? (Really? Are you sure?!) If not, media training is your new best friend. Let’s dive into what’s involved and why even the most seasoned…
Stepping into the spotlight can seem daunting, especially when you’re not exactly sure what “stepping into the spotlight” really means. You may have wondered whether a publicist is worth the investment. Or if PR is only for the big players…
As an author, you might think publicists are only for the biggest stars in publishing; the household names. And if you think your publisher is going to provide an extensive campaign, you’re in for a shock. But we’re here to…
Publicists, am I right? If you only know us from movies and TV, you’d think we’re mystical creatures with all-access media passes and a contacts list filled with A-listers. You just sign on the dotted line and—poof!—you’re the next media…
Our clients get booked by news media all the time. And it’s not just because they’re authors, experts and thought leaders. It’s also because at Guarisco Group, we know how producers think! Producers want guests who can quickly break down…
If you’ve taken a (virtual) stroll around our website, you may have noticed an unexpected theme: horses. No, we’re not a stable. And no, we didn’t get a deal on a website created for a ranch. We are, however, a…
Even though anyone can start a YouTube channel from their basement these days, there’s nothing like national television to elevate your authority and give you status as an expert. TV is the big leagues! Lights, camera, action, and all that…
As we kick off the vibrant and culturally rich Hispanic Heritage Month, which runs from September 15th to October 15th, we’re absolutely thrilled to spotlight a client who’s revealing an emerging new dialect through the study of language and culture…
Photo by: La Capitol Federal Credit Union Today is National Financial Awareness Day and it’s the perfect time to spend a few minutes focusing on your finances, your money mindset, and how to align your decisions with your unique goals…
On this World Conservation Day, we’re turning the spotlight on the critical mission of saving endangered Asian elephants. With their habitats rapidly diminishing and the threat of poaching looming large, these majestic creatures are at a crisis point. Our client,…