Ready for the Spotlight? 5 Essential Steps to Prepare for Working with a Publicist

Photo by Takehiro Tomiyama on Unsplash

A Guide for Authors

As an author, you might think publicists are only for the biggest stars in publishing; the household names. And if you think your publisher is going to provide an extensive campaign, you’re in for a shock. But we’re here to set you straight. Publicists can get your work the attention it deserves, broadening your reach and building up your professional reputation. Here are five steps you can take today to collaborate with our team at Guarisco Group:

1. Clarify Your Goals

Before you even meet with a publicist, it’s crucial to know what you want to achieve through appearing in the media. Are you looking to increase book sales? Get speaking engagements? Establish yourself as a thought leader in your field? Understanding your goals will help the team tailor your strategy effectively.

2. Understand Your Audience

Who are they? What are their demographics, and interests, and where do they typically consume media? A clear picture of your target audience helps your publicist identify the most effective channels and media outlets for your campaign. We can also help you discover your audience if you haven’t met them yet!

3. Gather Your Materials

Prepare the basics that any publicist will need: a professional bio, high-quality headshots, copies of your book, links to articles, any previous press coverage, etc. Having these on hand speeds up the process and helps us hit the ground running. Don’t have those things? We can help by connecting you with excellent photographers, videographers, writers, and makeup artists — we’ve got connections!

4. Think About Your Unique Angle

What makes your work different? Knowing what sets you apart will be crucial in crafting compelling pitches to the media, whether it’s a unique perspective in your writing or a controversial position on a newsworthy topic. As a writer, it’s likely you already have a strong, distinctive point of view. If you don’t, start developing that now.

It’s also smart to think beyond your book. Think about how your expertise can fit into the news landscape. If you’re only talking to media about your book, it’s one and done. You probably won’t be back. But if you use the book as a jumping off point to establish yourself as a thought leader, you’ll be invited back again and again. The best part? They’ll mention the book every time. 

5. Be Ready to Engage

Publicity is a two-way street. Be prepared to actively participate in the process, from showing up to events to engaging with your audience on social media. Your enthusiasm and responsiveness can make a huge difference in the success of your PR campaign.

Why Guarisco Group?

It’s simple: We specialize in turning authors into recognized experts and voices in their fields. We understand the nuances of book publicity and offer personalized strategies to make sure your stories reach the right people in the right places.

Interested in learning how we can help you elevate your presence? Get in touch today and start your journey to becoming a household name!