Photo by Daniel Apodaca on Unsplash

In the media world, there’s a pretty important rule that often gets overlooked: PR your own PR. Yes, you read that right. It’s not enough to land an interview, guest on a podcast, or have your article published in a top-tier publication. You need to build a buzz around any kind of media exposure. Why? Because even with a dedicated team (like us!), it’s a huge missed opportunity when you don’t shout yourself out!  

At Guarisco Group, we work with a broad range of subject matter experts, thought leaders, and authors, and one thing we see over and over again is hesitation to self-promote. So, let’s break it down.

1. Maximize Your Exposure

Think landing that podcast guest spot or feature article is the end of the road? Nope. It’s just the beginning. Reposting your appearances and articles on your social media channels, website, and newsletters multiplies your exposure. Remember, your audience isn’t glued to every media outlet. They might miss that fantastic piece if you don’t share it!

Tough Love Moment: If you’re not willing to promote yourself, why should anyone else care?

2. Build Credibility and Authority

Every media appearance is something to be proud of. Show it off! Shout it out! Regularly sharing your media features builds your credibility and authority in your field. It’s proof that you’re the go-to expert, not just in your own bubble but recognized by the media, too. On top of that, the journalists and podcasters you work with will notice your efforts and you may be asked back, which is always a win. 

3. Drive Engagement and Traffic

Sharing your media features drives traffic to your website and social media channels. It encourages engagement and sparks conversations. When you repost an interview or article, you’re providing valuable content that your audience can engage with, learn from, and share. Think of it like a two-for-one deal – you’ve already done the hard work, now get the pay off twice.

4. Leverage Your Network

Tag the media outlet, the host, and anyone else involved. This not only gives them credit but also increases your reach. Their followers might just become your followers. You know how they say your network is your net worth? Don’t be shy – show them what you’ve been up to!

5. Create a Portfolio of Wows

A well-maintained archive of your media appearances is a really powerful tool. Future clients, partners, and even media outlets will see your track record and be more inclined to work with you. If your media appearances are hiding in the shadows, if it looks like your last appearance was when Obama was president, you’re doing yourself a disservice.

How to PR Your Own PR

• Share on Social Media: Post links to your interviews, articles, and podcasts on all your social media platforms. Don’t forget to use relevant hashtags and tag the outlet and host.
• Add to Your Website: Create a ‘Press’ or ‘Media’ page on your website and archive all your appearances.
• Include in Newsletters: Your newsletter subscribers are already interested in you. Sharing your latest media features is the easiest way to give them the content they’re looking for.
• Engage with Your Audience: Invite your audience to ask questions or share their thoughts on the content you share.

Bottom Line 

You’ve put in the work to secure media appearances. Now take it the tiniest bit further so they don’t go unnoticed. PR your own PR and watch your visibility, credibility, and influence grow. Remember, it’s not bragging if it’s true – and if you want to grow, it’s a necessity.

At Guarisco Group, we’re here to help you navigate every step of the way. Need a hand in amplifying your media presence? Let’s talk.