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Why Not All Stories Become a Guest Segment

It’s great to be passionate about stories that showcase your expertise, but you also have to pay attention to which stories the media is actually talking about. And sometimes, that’s all they’re doing: talking about it. Sometimes it’s just an anchor read or they toss to a reporter in the field to cover the issue. […]

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Fall is a Great Time to Quit Horsing Around and Revitalize Your Media Strategy

It’s that time of year – the back to school ads are running and everywhere you look there are displays and sales on pencils, notebooks, and other school supplies. All of this makes me really excited about getting back to a routine and setting up new strategies for success. There are only a few months […]

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We’re Back!

I bet you thought you wouldn’t see another blog from us til the cows came home. Well guess what – we’re back!! We’re excited about bringing you great content in the coming months and helping you make the most of your media opportunities. Whether you’re just starting out or you’re a TV news veteran, we’ll […]

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