“One who believes that he has mastered the art of horsemanship has not yet begun to understand the horse.” ~ Author Unknown
Wouldn’t it be great if we could just say to producers, “Joe can talk about anything!” or “Alice sure has a lot to say about that topic!” Guess how many bookings we’d get with that approach: ZERO.
Unless you’re Beyoncé or you’ve walked on the surface of Mars, you’re likely one of dozens of experts in your field that producers can choose from when booking a segment that calls for your type of expertise. We know some of you think it’s a chore, but formulating thoughtful talking points is what can really separate you from the pack. They not only help producers mine potential questions for the anchor to ask in the segment, but they also highlight how you’ll fit with the other guest(s) and identify the hottest flashpoints of debate. And the truth is, you’re going to have to say them anyway if you get booked, so you might as well be prepared.
Here’s how to craft your talking points to make producers fall in love:
Timing is important too. Producers usually cast a wide net for guests and if you take too long to respond, you risk them going with someone who got back to them more quickly.
If you need help in this area, creating killer talking points is among the valuable things we teach in our media training program. We’d love to provide you with the producer’s eye view of how to get booked again and again.