Get Mileage Out of Interviews

Some people regard private enterprise as a predatory tiger to be shot.  Others look on it as a cow they can milk.  Not enough people see it as a healthy horse, pulling a sturdy wagon. ~Winston Churchill

Each interview you do provides a new marketing opportunity, and it’s up to you to make the most of it.  Here are 10 ways for you to leverage each media appearance for maximum PR value:

  1. Post your appearances in the press page of your website (you do have a press page, don’t you?)
  2. Tweet before and after each interview, and promote them in all your other social media (LinkedIn, Facebook, Google+, etc.)
  3. Mention recent interviews in your newsletter
  4. Send links out in a blast to your company mailing list
  5. Use clips to drip thought leadership to business prospects and colleagues
  6. Blog about your appearances
  7. Include a link to your press page in your email signature
  8. Reference relevant interviews when you comment on industry blogs
  9. Direct prospects to your press page when seeking paid speaking engagements and other opportunities
  10. Use your status as an expert the media trusts in closing new business


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