“A horse never runs so fast as when he has other horses to catch up and outpace.” ~Ovid
3 Ways to Create a Media Stampede to Your Door
1. Know what your competition is saying, and say it better or in a different way.
Many of our clients come to us after having thrown things at their television every time they saw their competition on the air. If you’ve screamed, “That should’ve been me!” more than once, we completely understand, and we’re here for you. So let’s follow that person that should’ve been you – see what they’re talking about and who they’re talking to, and figure out a way to separate yourself. Give us talking points that are insightful, provocative, controversial and different from what your competition is saying. Producers always appreciate a guest who can move the story forward, so find the angle no one else has discovered yet, and look at the broader implications.
2. Keep up to date on the big stories, be a quick study on anything new.
The guest who is prepared and available on short notice is a producer’s dream come true. If you stay current on the news, you’ll be prepared even if an interview comes in at the last minute (which they often do). Always look for the unusual twist and the “news you can use” angle that appeals to the audience who is always wondering “what’s in it for me?” Producers and reporters these days are juggling multiple responsibilities. They often get last minute requests from their supervisors, and if you can help them out in a pinch, they won’t forget it. Keep your TV clothes in the car, stay informed and be ready to go at a moment’s notice.
3. Be nice/easy/fun to work with, and you’ll be invited back.
People like to work with people they like, and this is true in media as well. The best interview is one where you’ve imparted valuable information, made a connection with the interviewer, and made the audience want to hang out with you afterwards. Greet everyone warmly and say thank you when you leave. That means spreading sunshine to everyone from the security guard to the floor director to the interviewer. Journalism is a high stress, often thankless job, so if you are the guest that always makes the day better, you’ll be at the top of everyone’s list.