Despite the fact that many Shelter in Place orders have lifted and some sectors of the economy are reopening, we are far from returning to business as usual. In the world of media, that means that interviews are still mostly occurring via platforms such as Skype, Zoom, FaceTime, Google Hangout or Cisco. And while it is still important to ensure that your talking points and messaging are well prepared, it’s now crucial to look your best without the benefit of a studio or hair and makeup professionals. Something as simple as the way that shadows fall on your face can make the difference between a visually pleasing interview or one criticized by Room Rater, so make sure you check out our tips below:
- Use a secure connection and be sure your computer has adequate power supply. You want to make sure that the connection will be strong and that your battery won’t die mid sentence. Use a wired Ethernet internet connection when possible. If WiFi is the only option, locate yourself near your wireless router or access point.
- Choose a quiet, carpeted well-lit room for your video conference studio. The most flattering light is soft, natural, diffused light coming from a window in front of you. Light that comes from above, behind or beside you casts shadows, and bright light directly in your face is no good either.
- Put a piece of white paper or a white tablecloth on the table you are sitting at but make sure it can’t be seen in the frame. This will give you a bit of fill and bounce.
- Clean up what the viewer will see in the background – nothing messy, reflective or distracting. Consider putting your book or something with your logo in view.
- Above all, maintain eye contact with the camera – avoid the temptation to look at the screen or down at your notes.
Ready to put these tips to use? Reach out to us–we’d love to see you on TV!